Currently, this year’s crop of American Idol contestants are on their national summer tour, which gives fans the opportunity to see their favorites perform live. Of course, for many, the tour also is a chance to do some good old fashioned “bus stalking” with the hopes of getting a picture or autograph with a particular idol before the show. This has gone on for years, ever since the first tour commenced. That’s nothing new.
What is new, though, is Twitter…and it’s provided fans with a whole other level of accessibility – virtual and otherwise. It seems that many of this year’s contestants are Twitter-a-holics – providing frequent updates from the front lines of the tour; offering up commentary on the show as they wait their turn to go onstage; providing some Q&A sessions to relieve boredom; recording “Bubble Tweet” videos of behind-the-scenes, backstage antics, etc.
What is most interesting, though, is the way that fans – and some contestants themselves – are using this social media to arrange pre/post show meetings. A friend of mine is a fan of Danny Gokey; she said that early on in the tour, fans began to “tweet” him the name/s of particular fans who would be at that night’s show – sometimes along with their phone numbers – so that he would be sure to meet them and look for them by name prior to the show at the buses.
While this sounded like a gimmick…Gokey actually has been complying, coming out before most shows with the list of fans in tow. It’s all been very innocent, and in some ways, it’s really amazing that he’s gone this extra effort to connect with and please his fans. When one fan who didn’t get to meet him (despite the usual round of Tweet requests) reported her frustration and sadness, he directly contacted her on Twitter, telling her how sorry he was that they hadn’t met up and that he had attempted to find her but couldn’t. Enabled by Twitter, Gokey is setting the bar fairly high in terms of contact and accessibility. Perhaps it’s still a novelty to him, and from all indications, he has a gregarious personality and truly does enjoy meeting people who have come to the show primarily to see him. It’s in his nature.
Yet this sort of accessibility also seems to be a slippery slope, and he’d be wise, perhaps, to speak to Season 5 contestant Ace Young – someone else who set the bar so high with fans that in the end, it may have been impossibly high.
While back in 2006, Ace and his fans didn’t have the advantage of Twitter, they used MySpace to its full effect to try to meet him, arrange pre-show pics, get backstage passes, etc. And like Danny Gokey, Ace was only too eager to please most of the time. He always came out before each show on the Idol tour to sign autographs, talk to fans, and share some insights about the tour. He would sing to children, give long, sincere hugs to anyone who offered (and even those who didn’t!), and seemed to enjoy each second of it. He also let particular fans backstage and gave them VIP access…for no reason other than that they had been loyal. It was never a sexual thing on Ace’s part.
After the tour ended, though, it became clear that when fans went to any of Ace’s concerts or appearances, they had expectations that always included the same one-on-one time he had given people on the Idol tour. Many fans thought nothing of driving hours to see him perform one or two songs and then camp out in his hotel lobby for hours…because they knew, despite the invasive behavior, that he’d meet with them at some point and say hello. Simply put: to go to an Ace event without getting personal time with him was not deemed as a “success” by many fans.
Furthermore, fans who went to multiple events, who collected many of these face-to-face moments with him, started to view themselves not just as fans, but as friends. They expected special treatment and pay-off for their loyalty. Ace soon set up a system where he couldn’t win. For example, if a fan sent him a request to wish another fan a happy birthday and he did, if he ever again missed ONE of these requests, he heard about it. If he hung out with some fans after his Broadway performance on Grease and other fans heard about it after the fact, he caught grief. If he responded to some fans’ personal messages to him and not others, he was accused of playing favorites.
While I don’t follow Ace much these days, I’ve heard that over the past year or so, he’s retreated from fans. Partly this may be because he’s newly engaged and trying to carve out a personal life for himself that is separate from his professional one. But, there seems to be more going on.
He simply stopped responding to fan messages and eventually cancelled both his Facebook account and shut down his official website. Many of his fans were hurt and puzzled – it was as if he was an entirely different person than the accessible, affable guy they’d come to know and rely on to “always be there.” But so it was. Some fans who had considered themselves “friends” learned the hard lesson that maybe they never really were….and, of course, this lesson was difficult to swallow.
In an effort to please everyone, Ace ended up feeding a beast that, in the end, seemed to destroy his best efforts. None of the contestants who go on Idol are equipped to deal with instant fame and the complexities of fandom – it seems that they should be schooled in this somehow. Too much accessibility breeds entitlement, but it can be difficult to know where to draw the line and it’s perhaps difficult to foresee how the bar you set at the beginning will have consequences for later on.